Arise Magazine Interview

Arise Magazine Interview Answers with Viola Levy
1. What are your favorite products for afro hair? 
My favorite products for Afro hair are my own.  I developed my line of hair care products to address the needs of Afro hair.  Ellin LaVar TEXTURES, are moisturizing and light. They do not leave Afro hair heavy with oil and residue. When they are used as directed, Afro or textured hair will be soft shiny and smooth. This line also promotes hair growth by nourishing the scalp and strengthing the hair shaft.  I use my PenetratingBalm the most. It is a leave in deep conditioner. However, it can be used to press hair straight using a pressing iron or flatiron. Hair will be light and bouncy. No oil needed. It can also be used on children and for braiding.

I also like the Paul Mitchell hair care line.  I love their Super -Charged Moisturizer. A weekly conditioning treatment. I also like their Super Clean Light hairspray. It has a light flexible hold.

2. Were there any particular afro hairstyles on this season’s catwalk that caught your eye? 

I did not find any style particularly interesting during Fashion week.  I did like the hair of Behnaz Sarfpour. The tightly wrapped hair with the height on top was very flattering for the faces of the models. I also liked the bangs of Yigal Azrouel. It was a very retro look.
3. Can you comment on afro hair trends you’ve seen develop recently (with regards to both style and treatment) and where do you think the future lies?
I have noticed a trend toward natural hair. Women are embracing their natural hair textures and opting out of relaxers.  Even if the woman wears a weave, her natural hair remains chemical free.  I think the future of hair is going to depend on the economics of the world. Chemically free hair is much more economical to maintain. Women are going to the salon less and looking for styles that they can maintain themselves at home.

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